Broad Search vs Narrow/Targeted Search

August 26, 2018

When sourcing our buyers often ask about going broader or keeping the search more narrow.

What’s better? We recently ran the result metrics side by side for our clients, and broke it down below.

Here’s what we found.

The response rate trends higher when we approach folks who really fit your thesis (Targeted). Using industry-specific language and past execution history wakes the audience up to your messaging, improving overall quality/interest too.

Broad Targeted
Total/month 200 50
Response Rate (%) 15% 20%
Number of Responses 30 10
Quality/Interest Level (%) 20% 50%
Number of Leads/month 6 5

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