Curious why your M&A or Private Equity firm’s site might not show up in Google searches?
Google’s search algorithm changes a lot. Here’s a timeline of every change since 2000. Usually this doesn’t impact the M&A and Private Equity space, but “Mobilegeddon” as its come to be known, will have an impact. In short, Google is curating their online experience to the ever-growing online mobile audience. To do this they’ve changed their algorithm as of April 21st and added “mobile-friendliness” as a SEO ranking signal.
If you don’t have a mobile friendly website, chances are you’re not showing up at the top of search results. If you’re not sure, click here to find out. We estimate that more than 50% of the websites in M&A and Private Equity are not mobile compliant to Google’s standard. This means that over the next few months hundreds of websites will loose significant ranking, giving a huge advantage to firms that have build their websites to this new standard.
So what can you do to adapt?
– Work with your web master to make your site mobile-friendly
– Rebuild your site and use this is an opportunity to revamp your brand online
– Let you search ranking fall and competitors easily reap the ranking advantage
No matter what you choose to do, we want to ensure that you are aware of this change. If you are looking for help in managing this change reach out to us, we are one of the only firms that builds sites exclusively to M&A and Private Equity and we are happy to help if we can.