This week, we explain:
We touched on this idea in earlier articles but it is worth reiterating: Email marketing in M&A is not just about lead-gen, its about audience building.
That said, we need to own the fact that this exercise is not just about shaking the tree, but about planting seeds.
Ensuring you have an “audience building mindset” will require that you have different paths to move each prospect down based on their behavior, or level of interest. At minimum, you will have prospects that fall into the following categories:
Each of these 5 prospect types will require different follow up content. While not incredibly complex, there are enough moving parts in planning a productive M&A email marketing strategy to require some help to maximize your results.
Below are a few suggested content strategies for use in follow ups:
We highly recommend having these prospect response types and “trees” well defined prior to starting your email marketing campaigns.
If you are interested in developing an outbound email marketing strategy for your M&A firm, we can help!
From prospect identification, content creation and execution, we fully manage your outbound email efforts so you can focus on closing more deals. Contact us for pricing and scope details.