Last week we published the first article in a three part series about improving your M&A firm’s email marketing. You can read part 1 here.
This week, we explain:
I see this every day – an M&A firm struggles to get an initial email marketing campaign live.
The reasons for this can range from bandwidth to a lack of accountability on making marketing decisions at the partner level. Once the email campaign is live, some opportunities are generated early on and the team forgets about the most valuable piece of the campaign – the follow up.
Business owners are nearly 3 times more likely to respond to your third email than your first. So, in some sense your initial interaction email is just a means to get to touch three.
Here is what works in generating responses, in our experience:
All of these tips require someone at your firm to actively manage campaigns and ultimately be accountable for things like:
The list above is a good reminder that creating maximum value with email marketing takes some work and a diverse skill set. There are times where we argue that one off, sporadic email marketing campaigns actually do more harm than good. If you are running your M&A firm’s outbound marketing, we can’t stress enough – having a mid term focused strategy with a diligent, deliberate perspective on follow up will help elevate the success of the effort.
If you are interested in developing an outbound email marketing strategy for your M&A firm, we can help!
From prospect identification, content creation and execution, we fully manage your outbound email efforts so you can focus on closing more deals. Contact us for pricing and scope details.