How much should you pay for your M&A or Private Equity firm website?

May 26, 2015

As you’ve noticed, we’ve began Web Development focused on M&A and Private Equity firms. When discussing pricing on the project, many of our potential clients ask “How much does it cost?”.
The answer is varied, but we’ve noticed a trend of M&A and Private Equity firms significantly overpaying for websites. Our most recent encounter was a firm who came to us after paying 50k for a non functional, outdated, unsupported site – yes, this actually happened.
A good website isn’t cheap, but with most M&A and Private Equity firms websites being semi-static, fairly simple sites, they also should not be terribly expensive. Most smaller boutique M&A firms should plan on paying between 4-7k for a simple site build. For this cost, a good design team should help you with the following:

• Site strategy
• Brand consistency
• Site design
• Content creation
• Training & support

If your firm is paying more but getting less, you are making a mistake in choosing a your Web Development team.  If you are paying less, expect to have to develop your strategy and content separate from the services provided by your web designer.
While handling some of these tasks in-house can help reduce the cost of a website redesign, it is usually worth spending the money for a more comprehensive website strategy. Good design is an important part to a well-executed website, however it is not the only part. Understanding what you want your site to accomplish and how, trickles down from design to content to on-going site maintenance.
A well-executed site may take 50 hours or more from start to finish. If someone is promising great results for a fraction of the time or cost, be wary.

Remember:

Do

• Be prepared to pay for key elements to be handled by a professional team.
• Embrace the idea that good website execution is more than how the site appears to the eye

Don’t

• Overpay for features you do not need
• Try to address the project on a piece meal basis

If you are interested in learning more about our Web Development Services, click here.

If you’re curious about why a modern website is important to M&A and Private Equity firms, start by reading this.