With the internet recently taking over our lives, many firms are still playing catch up with the digital space and falling behind their competition. We advise all our clients to aggressively and effectively communicate online as it is essential for deal flow. Our latest service additions in Brand Management have exposed several clients to the measurable returns of a digital strategy and design thinking.
As we endeavored into developing our new and improved website (coming soon!) we took a look around the M&A services’ online presence. There was the good, the bad, and the ugly but we narrowed it down to our top three favorites and share why their layouts work.
High Rock certainly hit the nail on the head with their website. They kept things simple yet dynamic. The scrolling header uses clear, large text with representative graphics maintaining a sophisticated color scheme. Their homepage also has a clickable interface with introductions for their services which is easy to use and reduces page changes– a great way to avoid interest loss. Here, users can also watch a branded video, which delivers a concise and effective message. Navigating the website is straightforward and effectively markets the company’s transparency. Users can see clients, results, and shared insights with clickable resources. Most importantly, High Rock’s content is refreshingly up-to-date. Their blog posts and insights is not necessarily updated every week, but it has current and relevant content that represents the company well.
Protegrity does a great job at representing themselves with a sleek modern design using full width header and footer without overwhelming the site. The company offers a wide array of services and presents these in a dynamic setup stepping away from the typical drop-down list. What makes Protegrity a great contender is how deep they go into broadcasting their services and how they add value in each. Readers are able to get a clear idea of what the company offers and how it can be useful for them. Despite their lengthy content, the site is very well organized with easy to navigate pages.
CGK does a good job at using a consistent color scheme to brand their website. It has a simple structure with a bold navigation bar. They also use a sliding header with captivating images and an emphasized contact number. The website is very clear-cut and makes use of white space to compliment its colors. There is an overall consistency in their design concept, which brings the entire site together. Their service descriptions are direct with bullet pointed specs. If your firm is looking outdated or if you’ve noticed a drop in deal flow, we can help revamp your outbound marketing with targeted brand management, give us a call!